IT Diagnostic Report - Business Growth Case Studies

How IT Report Enabled Retail Business to Treble Online Sales

BUSINESS PROBLEM - Separate Website & Retail IT Solutions Preventing Growth

Following successful online marketing of their website via SEO and PPC, online sales for the decorating retailer accounted for 30% of all turnover. By the end of 2010 they predicted online sales would TREBLE and account for 50% of all turnover.

The business could see huge potential for future growth through increasing their online marketing budget. However, the website and retail shop IT solutions processing the orders were completely separate businesses with different prices and order processing solutions. This IT setup could not support the expected growth - even with more staff.

They could see that their website and IT strategy needed a major re-think and upgrade, but were struggling to obtain vendor independent advice on the correct solution to meet their requirements.

SOLUTION - Integrated Online Website Shared with Retail Shop

After reviewing the business's current and future plans, Kathleen walked through the key E2E business processes for the online and retail shop. Then with the company's IT manager, she confirmed the new high level IT solution to merge the two businesses together into one eCommerce solution incorporating all business functionality.

As the new IT solution would impact every aspect of the decorating business, it was important to provide an implementation approach to minimise the risks. It was also essential to ensure any impact to the existing highly successful SEO & PPC online marketing campaigns was minimised.

Key requirements for this solution were:

	Implement ONE IT solution for ALL online, retail & trade sales
	Protect successful online marketing SEO & PPC income
	Remove duplicate data entry into multiple IT solutions
	Automated Sage accounts interface to remove manual data entry

All of the information captured in the meeting was then analysed and the "IT Diagnostic Report" produced to document the business's IT strategy.

BUSINESS BENEFITS OF "IT Diagnostic Report"

	Business owner gained full understanding of key drivers behind proposed solution
	Provided business owner with the confidence to approach solution providers for quotes
	Reduced extra unexpected costs during project delivery as full requirements defined up front
	Identified key business risks within solution & minimised their impact

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