Need a New or Updated Website
- Don't Know Where to Start?
Click on the links below or
in the right hand column "Quick Link Info"
section to find out more about how the Website
Planning Pack can support you.
Not Sure Which
Website Developer to
Select?
Want to Select
the Best Features for Your
Website?
Want to Attract
More Visitors to Your
Website?
Concerned About
Delivering Website On Time &
Within
Budget?
What Happens
AFTER the Website is
Launched?
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Not
Sure Which Website Developer to
Select……
Purchasing a website is a
daunting prospect for most small and home
businesses. Most have little or no idea where
to start when faced with the large number of
businesses all promising to build your
website.
No two website companies are
the same. Some look at delivery from a
marketing point of view, others from a design
or pure code development viewpoint. Others
specialise in online shopping, flash or
membership websites. Which type of business is
best to deliver your requirements – do you
understand your requirements?
Following the website
planning pack process enables you to produce a
Website Project Brief
documenting your requirements in a clear and
structured manner. This brief can then be used
to obtain consistent comparable website quotes.
It can also be used up-front with your website
provider to clarify and document your
requirements. This document is key to your
website success as it provides a baseline to
measure your website’s delivery
against.
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Want to
Select the Best Features for
Your Website…..
So you want a website, but
where do you start when faced with an endless
list of possibilities……
Domain
Names
Email
Setup
Website
& Email Hosting Web
2.0
Images
Design Content
SEO
Email Marketing
Blogs
Podcasts
Website
Analytics
PPC
Accessibility Legal
Requirements Live
Chat
CMS
Usability
RSS
With limited knowledge about what makes
websites work and vast amounts of disconnected
information available on the internet where do
you find the time or incentive to “work it all
out”?
The website planning pack
saves you research effort and frustrating
dead-ends by providing a structured process to
focus your time effectively. It provides a
shopping list of key features to include on
your website – just pick and choose the ones
you want.
To help you understand more
about each feature the pack includes these
features in the online Jargon Busting
Tool explaining:
-
What
is it?
-
Why
would you use one on your
website?
-
Possible
requirements to consider if you
need one?
-
Real
life examples to explain what it
is
The website planning pack
includes ALL the areas you need to consider to
make your website successful – it doesn’t
specialise in just marketing, design or
development. Once you understand your key
requirements you can then select the best
specialists to implement your website
requirements.
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Want to
Attract More Visitors to Your
Website...........
There’s no point building a
website and then finding no-one ever visits it.
Marketing your website to your target market is
one of the key steps to a successful
website.
Search engine optimisation
(SEO) and Pay Per Click (PPC) are just two
possible ways of marketing your website to
bring visitors to your website. There are
multiple free and paid marketing methods
available to your small business - all worth
considering. For SEO and PPC it is critical
that your marketing strategy is included when
designing your website to save additional costs
later.
By defining your high level
internet marketing plan, alongside your other
website requirements, the Website
Planning Pack ensures all parts of the
jigsaw puzzle fit together.
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Concerned About
Delivering Website on Time & Within
Budget...........
Most small businesses and
indeed website providers have little project
management experience. Even a small website
project requires a minimal amount of planning
and management to ensure your requirements and
expectations are met.
Communication is the key to
delivering a great website project. Keeping all
the involved parties in the loop, enabling the
project to run smoothly and resolving any
problems or issues in a timely fashion are the
key activities to successful project
management.
The website planning pack
provides the baseline to measure the project’s
delivery against via the Website
Project Brief. It also provides a very
simple project plan template tailored for a
website project. Complete this template and
you’ll have the basis for successfully managing
your website project.
Also included in the pack is
an Excel spreadsheet to plan and communicate
the tasks, timescales and task ownership on a
regular basis.
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What
Happens AFTER the Website is
Live...........
Putting your website live is
just the start – not the end of the process! A
successful website needs to be kept up to-date
and have useful relevant content added on a
regular basis. It needs to be a core part of
your business processes to achieve
this.
If you wish to maximise
returns from your website investment there will
be on-going work to test and tune existing web
pages, optimising them for
conversions.
Many small businesses find
the after sales relationship with their website
developer does not support the needs of their
growing and changing business. It’s important
that any additions or amendments required by
your website developer can be delivered in a
timely fashion at a reasonable cost.
The Website Planning
Pack includes a section on defining
your website support and maintenance
requirements as part of the planning process
before committing to a particular website
developer.
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