Ever wanted to research your competition’s prices to make sure you are competitive online? In the past the only way has been to visit each website in turn to checkout the price against your own.

Now Google has added more enhancements via filters to the main search engine which makes this research a doddle.

FIRST – have a look at the standard Google search engine view for any product…….

SECOND – click on the “More Shopping Sites” filter in the left hand column

Check out the lists of products and prices available for all your key online competitors. You can easily see what prices and options are available online for your customers.

This is a very powerful search tool not just for your own research but for customers to check out prices across the online options more easily. However, I wonder how many customers will actually click on these filters and make use of the extra functionality provided by Google. Even if customers don’t use the filter, then it’s still very useful for your business market research!

Have fun……

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Filed under: Build & Plan Websites • Useful Tools • Website General

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