Search Engine Optimisation - 5 Step LifecycleLast Wednesday evening I was invited to deliver a presentation on website search engine optimisation  (SEO) by Jane Stretton who runs this Derbyshire/Staffordshire Wire group. My talk was about the “5 Step SEO Lifecycle” providing the attendees with a more structured process to attack and conquer SEO on their websites. One of the key points I stressed during the talk was that SEO is not a one off exercise. If you wish to implement SEO and be on page one of Google, then it is a continuous, never ending process to maintain that page one position. So for most small businesses it is not cost effective to pay an SEO consultant to continue with this activity forever! Understanding the what, how, why and where of SEO is an important skill for small business owners to implement.

With over 2o people attending the presentation, most with their own websites, there were lots of interesting questions asked during the session. At the end of the session several of the attendees signed up for my “Strictly SEO” workshop programme to be launched in April 2010 – more on this very soon…..

Many thanks for all the great comments emailed by attendees about how relevant and useful the content of the presentation was. And also thanks to our host Jane Stretton who puts a great deal of time and effort into making the Ashbourne Wire group so inspiring and successful.

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Filed under: Increase Website Traffic - Search Engine Optimisation

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