Been meaning to add some quick reviews of useful small business website tools for  a while. So here is the first one…..

Last Autumn I ran some hands-on email marketing workshops for small business owners. I spent some time researching the best email marketing tools out of a list of about twelve. There is a huge range of options on the market such as Aweber, Mad Mimi, Constant Contact, Vertical Response, Benchmark Email, Campaign Monitor, dotMailer, iContact and Swiftpage.

I was looking for a simple to use solution, without too much clutter and functionality to confuse the user. It was also important that the costs started out reasonable and scaleable for future email list growth. For most small businesses they just need the basic emailing functionality, non-technical email newsletter creation and good website integration for Google Analytics and link tracking.

My final selection was Mad Mimi which is perfect for the small business owner. Having trialed it myself and with my “Non-IT Literate” clients the product has come up trumps. They also have an excellent online support team who are very helpful and available online during US working hours. Providing you only want to add one website signup list then this is a great tool to dip your toe into email marketing.

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Filed under: Useful Tools

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